How Jim LaSala adds value to his photography business with Fluid Mask - VertusTech

How Jim LaSala adds value to his photography business with Fluid Mask

We talked to Jim previously in the Vertus blog about how he uses Fluid Mask in the workflow for his fine art photography. This time we’re focussing on the kind of jobs that are a working photographer’s bread and butter. Let’s start with portraiture photography.  Over to Jim;

“…remember the days where we all ran out and bought the latest and greatest backgrounds? Let’s see. There was backgrounds for babies, seniors, engagements, weddings, high key, low key… the list goes on and on. We would spend a fortune just keeping up. So how do we work around that? What are some of the things that we can do to show our creativity. FLUID MASK!!!!!!

Portraiture Photography Cutout - BeforeHere we see a before and after that was shot just using a plain white background. Now, many people will say, well you put it on a background that was easy to mask (we will get to one that was more difficult in a minute). My answer to that is (duh) yeah!!!!! Part of the planning is understand what you want the final image to look like. If I know i’m going to shoot a young model with black hair and a black dress, you better believe I won’t being using a black seamless paper. The idea of masking and montaging is to make your job as easy as possible. Think ahead, pre visualize.”

See how Jim uses Fluid Mask in his commercial portraiture work in his Portrait Backgrounds Video Tutorial.

“My backgrounds are endless. I can go as far as my imagination will take me. “

 

Portraiture Photography Cutout - After

Here’s another job that Jim’s put Fluid Mask to use on, masking both foreground and background elements from 2 separate images to realise his vision:

20140706_camiolo_miata_006520110905_landscapes_0006“A client who’d just got a new toy (his car), wanted something other than a plain background. So, we went out towards the end of the day and found an empty schoolyard. I used a fisheye lens. Although it is a lens that has so much distortion, I put the subject in the middle of the lens as to lessen this effect. I then went into my background library and was looking for something that would compliment the product as well as tell a story. The camera angle on both subjects works nicely together, and just take note of the transparent areas (windshield), as well as the trees in the second image. The original sky was ok, but I was looking for a bit more drama knowing that I would be turning this image into black and white. So, once again, back into my bag of goodies and pulled out a sky.

20140706_camiolo_miata_0084This was a fun project to work on and would have been very very difficult without having the right tools.”

“The right tool for me is Fluid Mask. Thank you Vertus for a software that has changed the way I do business.”

20140706_camiolo_miata_0065_bw

 

Thanks to Jim for sharing his work with us, see more at www.jimlasala.com

For a limited period… click here to save 40% and get Fluid Mask for $89

See how far your imagination can take you…

Posted on April 29, 2015 am30 11:59 am

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