Focus On: Jim LaSala. How Fluid Mask helps him realize his vision - VertusTech

Focus On: Jim LaSala. How Fluid Mask helps him realize his vision

Jim was born and raised in Brooklyn, NY and currently resides in Flemington, New Jersey. Inspired by photographers such as George Hurrell (the master of Hollywood glamour photography during the 30’s and 40’s) and Ansel Adams – “his ability to visualize how the final image will come alive, has certainly helped me in understanding how to take what he has done in the darkroom and apply it to my digital darkroom.” You can see this in Jim’s black&white work (below). As well as a Moab Master, Jim is a multi award winning fine art Photographer. His workflow setup sees him using Adobe Lightroom as a primary batch editing and file management tool and for basic correction…

“My next stop is Photoshop, where I spend the rest of my life (so addicting). It is here where I can take my fine art visions to a new level. There are some third party plugins that I have been using for quite sometime and have been an important part of my process.”

                     
“I guess now I can talk about a subject that always comes up when I am doing programs and workshops. Extraction, masking, removing the background or whatever else you want to call it. I have tried them all. They all seem to have there good points and unfortunately they also fail in other areas. Photoshop’s extraction has come a long way and although they want to be able to be the best in everything, it falls short. OnOne’s Perfect Mask is another program that I just have a hard time mastering……(Fluid Mask) is my weapon of choice. I remember being blown away while watching a demonstration on how Fluid Mask was making extractions painless. My fine art photography may call for replacing a sky or photographing a model with a specific background in mind…This is why Fluid Mask has played such an important role in my imagery. It helps me to realize my vision. The power to handle transparent objects is just incredible. I wish I could tell you that all you have to do is push a button and poof it’s gone, but Fluid Mask is the closest thing to just that.”

   

“One of the questions I’m always asked is why I always use the plugin version and not the standalone application. Well, its very simple. By using the plugin I have the power of using my history brush to make my extractions as perfect as possible. Another thing to remember is after extracting  your image and you are looking to now use a second file (for ex: a new sky), make sure that you bring the sky into your extracted image. If you move your extracted image into the new sky, you lose the ability to use the history brush…… Lastly, have a plan in mind when extracting. Although I use a powerful tool like Fluid Mask, I’m still going to plan on making my life a little easier. I will be thinking about what the final image will look like. What type of background will I be using. It is then I can determine how to photograph my subject.”

As well as Still life and fine art images, Jim has been passionately involved in documenting the people and their lives in Haiti.

     

I first became involved with documenting Haiti by accident. I was asked to donate one of my pieces of artwork for a benefit. One Heart for Haiti became involved with helping build a school in a place called Grand Vincent. ….. Well, I found out that they were making a trip there in June of 2010 which was just a few months after the earthquake disaster. The rest is history. I am making my fifth trip there this March. The country and people of Haiti have touched my heart and have given me a whole new look on what hope, love and faith is all about. It has been a tough few years trying to keep the needs of the people of Haiti in the news. I continue to have hope that through my images I can help keep the story alive.”

“Let us not forget the unique profession that we are blessed to be part of. With just a click of a shutter we have the power to make a lifelong statement.”

Wise words indeed. Thanks to Jim for taking time out to talk to us, and sharing how Fluid Mask works for him. See more of Jim’s work at jimlasala.com,

We love to hear from Fluid Mask users and share their work and masking tips. Want to be ‘focused on’?? Drop us a line on focus@vertustech.com

All images © Jim LaSala

Posted on March 17, 2013 pm31 9:11 pm

2 Comments

Comments (2)

  1. Bruce Reply

    March 21, 2013 at 5:33 pm

    Great article, thanks, and I love the images – but the coupon code doesn’t seem to work!

    1. VertusHQ Reply

      March 21, 2013 at 5:47 pm

      Just tested coupon code lasala40 , it’s applying the discount, plsu I can see other customers have used it succesfully. Please try again, and if still not working shoot us an email to promo@vertustech.com and we’ll resolve this for you!
      Vetus HQ

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