Media reviews
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January 2008

Vertus make MSNBC Nightll News for Cutting Edge Products for CES, Las Vegas
Jan. 6: More than 140,000 people descended upon Las Vegas for the 2008 Consumer Electronics Show, where the best of next-generation gadgets are in full display. CNBC's Jim Goldman reports.
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December 2007
A Photoshopper's secret weapon
Adobe keeps infusing more masking magic into its various Photoshop iterations, but digital-imaging wizards need all the help they can get when it comes to perhaps the most difficult imaging task: the challenge of separating an object from its background. Fluid Mask 3 is an impressive, time-saving tool that focuses on this challenge.
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December 2007
“The other thing that impressed me was the control over the edge blending that you have. It is one thing to mask out an object but entirely another to have the edges of that masked out object look nice and natural when you place the object over another photo or even a solid color background. Fluid Mask not only does a stunning job of this automatically, it even lets you adjust this for those rare times that it didn't quite get it right.”
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November 2007
Applelinks.com Review of Fluid Mask 3 - 5 apple rating
“If you have never had an image that ever gave you a challenge for selection, that's great. But if you've had difficulties trying to select hair, an out of focus edge, or the light coming from between the leaves of a tree, than you will appreciate the results you get from Fluid Mask.”
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October 2007
MacWorld Review of Fluid Mask 3 - 4.5 star rating

“Fluid Mask does an excellent job of isolating and cutting out objects that have high contrast or sharp edges from an image background. But the product really shines in difficult situations where foregrounds and backgrounds are similar, or where objects have soft, unfocused edges. Fluid Mask analyzes an image and creates outlines at the edges of areas with distinct color and texture, breaking the image into regions that you can choose to keep or to delete.”
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October 2007
Digital Art Review of Fluid mask 3 - 4.5 star rating
"Fluid Mask 3 is the best cut-out tool on the market. It’s just as adept at producing cut-outs of simple objects such as product photos as it is at helping you create better compositions from intricate with hair and similarly coloured foreground and background."
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September 2007
CG Arena Award Fluid Mask - 5 star rating

"We have looked various plug-ins from Extensis, Corel etc. but many of them are not provided with the updates from several years. In today’s market where user is very demanding and computers are very fast and if your product isn’t able to use that power then that’s useless. But this is not the case with company called Vertus and their latest product called Fluid Mask 3."
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August 2007
Fluid Mask 3 is One of the Best Graphics Editing Programs
"It simply takes the labor out of editing images where a replacement background is needed. While Photoshop does an ok job at removing backgrounds with its Magic Wand tool, it is no match for Fluid Mask 3. In areas where Edge Blending has occurred, FM3 does a spectacular job of dealing with this very difficult issue."
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July 2007
IT Enquirer - The right tool for masking difficult images: Fluid Mask 3

"We’ve been following and covering Fluid Mask 3 since the two previous versions, and this is a Photoshop plug-in that has been improving ever since it came to market...And the results are nothing short of perfect. With Fluid Mask 3 you can create a perfect image object or cut-out in about a third of the time it takes with Photoshop or with competing products."
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June 2007
Fluid Mask review by Stan Ashbrook, PSA Journal
"Making an accurate selection, for example when you want to composite a good sky into a photograph with a black sky or replace the background of an individual figure is difficult and time consuming and if that person has hair, good luck. I’ve looked at quite a few cut-out Photoshop plug-ins and, in my opinion, none of them solve this problem with the speed, accuracy, and automated ease of Fluid Mask 2.0."
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May 2007
VERTUS, announce the donation of 88 copies of Fluid Mask to the National Technical Institute for
the Deaf (NTID ).
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May 2007
ProfiFoto
Fluid Mask – Intelligentes Freistell-Werkzeug
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April 2007
macenstein gives Fluid Mask a 9 out of 10 rating!
"If you are a digital artist who relies heavily on compositing, the decision to buy Fluid Mask is a no brainer. The time-savings it provides will quickly pay for the plug-in after only a few images. For the pro-sumer hobbyist or Photoshop prankster who likes putting people’s heads on other people’s bodies for a laugh, the decision is less clear-cut. However the controls on Fluid Mask are so straight forward that no one should be scared away thinking this tool is only for the pros."
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April 2007
At the recent NAB show in Las Vegas we were asked to demonstrate how Fluid Mask can produce complex cut-outs in minutes.
Watch the video and see for yourselves just how we transform Matt Jeppsen from slight skeptic to believer in under 5 minutes!
We would like to say a special thank you to those who covered Fluid Mask at NAB2007:
FreshDV | VideoGuys | NAB | Hosted by: Matt Jeppsen & Kendal Miller
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April 2007
"Fluid mask automatically finds edges between areas of color contrast. When the proxy image appears a few seconds later, it looks like a complete paint-by-numbers version of the original... "
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March 2007
Vertus Fluid Mask vs Mask Pro vs Primatte - Fluid Mask wins each round!
Yonko Shots
Round 4 - The Final
March 29, 2007
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Round 3
March 28, 2007
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Round 2
March 27, 2007
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Round 1
March 26, 2007
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March 2007
"Fluid mask is a Photoshop (or any other Photo editing program) plugin enabling you to make selections of images. Vertus is boasting quickness of the selections process and good quality. We tried to test that and the tools offered by the program."
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March 2007
Vertus Fluid Mask: Cut out images like a duck to water
"...And when it comes to perfect outlining, it can take hours, especially when there are a gazillion individual hair strands to etch around.
So imagine our incredulous gasps, when we saw a demonstrator load a portrait shot of a shaggy-haired man in a forest into Photoshop, and wiped out the background with some quick strokes of a brush tool. It looked brilliant."
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January 2007
"The Vertus Technology Photopshop Plugin, Fluid Mask, is an awesome product. It’s not cheap, but after just a short time in front of it I could see that it would quickly repay its cost in a very short time."
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November 2006
"The great thing about Fluid Mask is that’s intuitive enough and simple enough that most photographers will find it a valuable addition to their workflow almost immediately."
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October 2006
Fluid Mask Review by Photoshop Guru - Robin Preston
"Within a short space of time we both realised we were looking at something that could change the face of simple and complex masking forever."
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July 2006
"In der heutigen, digitalen Bildbearbeitung ist das Freistellen von Bildern und Bildbereichen, um sie in anderen Illustrationen weiterzuverwenden, nicht mehr wegzudenken."
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July 2006
"We took fluid mask for a test drive..."
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July 2006
"Making selections is one of the necessary evils of Photoshop. Few plug-ins solve this problem with the speed, accuracy, and automated ease of Fluid Mask 2.0."
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July 2006
"Fluid Mask provides a different user environment than any other masking package I've seen. Take a look at this product if you do a lot of silhouetting. It could be just the program you need "
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July 2006
"Fluid Mask...version 2.0 is almost flawless. It's great at cutting out
images of hair too."
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May 2006
"I have used Fluid Mask 2.0 for a month or so and am still finding new ways of doing things, it performs very well and I can achieve a cut out in the fraction of time it used to take me. A superb piece of software..."
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May 2006
Digit Review Fluid
Mask 2.0
"If you waste a lot of time creating masks and cutouts, Fluid
Mask 2.0 is a great investment"

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full article
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May 2006
Fluid Mask 2.0 Review
"Ce plug-in constitue pourtant une alternative interessante pour les suje ts reellement difficiles a detourer."
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May 2006
Vertus Fluid Mask
"Le detourage des objects a partir de l'arriere-plan, tout en conservant tous les details, est une operation qui necessite beaucoup de concentration et exige de la precision."
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May 2006
Fluid Mask Review
Серьеэный
инструмент
с простым
интерфейсом
и хорошими
реэультатами
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full article
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January 2006
Digitaal maskeren steeds eenvoudiger
Ooit was het maken van maskers een echt kunststukje van een vakman. Een strakke hand, geode ogen, rodoodfolie, afdeklak, een dun penseel en vooral tijd waren de gereedschappen van de geschoolde lithograff.
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full article
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February 2006 Vertus Fluid
Mask kicks butt
"Vertus Fluid Mask kicks butt. Well actually it creates very
good masks, but it kicks other masking utilities right out of the
game as far as I’m concerned."
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full article
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February 2006 Vertus launches
Fluid Mask Windows version
"Vertus has today announced the launch of the Windows version
of its ground-breaking Photoshop plug-in tool, Fluid Mask, aimed
at professional designers and design agencies."
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full article
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January 2006 Freistellen
Deluxe
"Eine der wohl muhevollsten Aufgaben bei der professionellen
Arbert mit Grafiksoftware ist das perfekte Freistellen von Bildinhalten
und die Optimierung von Masken."
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full article
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December 2005 Fluid Mask
"What’s this? A plug-in that claims to deliver superior
cutouts on even the trickest of objects? How could we resist…Photoshop
Creative gives Fluid Mask 8.5"
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full article
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full review
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December 2005
The most
impressive image masking software "Vertus
Fluid Mask is a plugin for Adobe Photoshop that facilitates the
masking process. It offers a number of innovative tools for getting
complex masking jobs done quickly and with a high degree of precision.
This is, simply, the most impressive image masking software I've
used."
www.creativemac.com
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November 2005
Freistellen mit Fluid
Mask "Sauberes Freistellen gehört bei der digitalen
Bildbearbeitung zu den Grundlagentechniken, Tipps und Tricks dazu
sind immer gefragt. Mit einem bemerkenswerten neuen Plug-in, das
deutliche Arbeitserleichterung und Qualitätsverbesserung verspricht,
meldet sich jetzt der Londoner Hersteller Vertus."
pdf
www.docma.info
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October 2005
Print Week awardes Fluid Mask its product
of the week "Designed to stem the pain of intricate cut-outs,
Simon Eccles finds the Vertus Fluid Mask a welcome innovation."
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full review
See
Simon Eccles 'Llama Drama' cut-out in detail
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October 2005
Computer Arts makes Fluid Mask their recommended
plugin "…Fluid Mask is a Photoshop plug-in
comparable to Extensis’s Mask Pro, but far more powerful"
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full review
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October 2005
Mac World gives Fluid Mask top marks "…any professional will understand the
advantage that this software offers. With it you can save time on
ordinary jobs, and try extraordinary ones."
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full review
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September 2005
Why buy… Vertus Fluid Mask "Should you buy? Probably, but if you’re
not sure, download the free watermarked trial version first."
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full review
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September 2005
Full review of Fluid Mask "…the ability to adjust for transparent
or even unfocused objects is really impressive, and Fluid Mask handles
difficult subjects with ease."
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full review
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August 2005
IT Enquirer give Fluid Mask 5 out of 5 "I’ve always found masking a pain, except
when the areas to keep and delete are very clear cut. With Fluid
Mask, I was capable of creating a decent mask in a matter of minutes
instead of hours."
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full review
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August 2005
Review and interview by Jennifer Apple
"Okay, I'm ready to proclaim my love for the
Vertus Fluid Mask. The more deeply I delve into the secrets of this
plugin, the more amazed I am by its versatility and results..."
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review and interview
www.photoshopsupport.com
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May 2005
Heligon creates cut-out tool A London-based developer of image algorithms has
developed a Photoshop plug-in that it claims can slash the time
and cost of making cut-outs of complex images.
Heligon's Vertus Fluid Mask uses image processing techniques based
on the human visual system to analyse images and it's this combination
of clever processing and a meta data layer in the image that the
firm claims is unique.
As well as slashing the time taken to mask or cut
out complex images the firm also said it makes some subjects that
would previously have been too complicated to cut out achievable.
It also suggested that the time savings offered could keep manual
pre-press tasks such as cut-outs in the UK, counteracting the move
towards offshoring.
The Mac version of the software will be launched
on 1st June with the PC version following in July.
pdf
www.printweek.com
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